About Us

Survey Research Process & Action Planning

Benchmark’s survey research process is a collaboration between experts.

Clients are expert at identifying what they need to know, why they need to know it and how the information will be used.

Benchmark is expert at understanding client’s strategic research goals, identifying the means to achieve those goals and transforming those information requirements into research design that produces measurable and actionable results.

Understand What Clients Need to Know

Define survey research goals

  • What do you want to know?
  • From whom do you want to know it?
  • How do you envision using the results?

Transform What Clients Need to Know into Effective Research Design

Determine what constitutes “good data”

Create the survey categories and questions

If the people you want to survey answer the questions you want to ask, will that tell you what you need to know?

Do these questions ask what you want to know?

Identify participants

Are these the right people to ask?

Decide method of gathering the data

What format of asking questions is most likely to get a greatest response (i.e., traditional paper survey, web-based survey, phone interview, personal interview)?