Benchmark’s survey research process is a collaboration between experts.
Clients are expert at identifying what they need to know, why they need to know it and how the information will be used.
Benchmark is expert at understanding client’s strategic research goals, identifying the means to achieve those goals and transforming those information requirements into research design that produces measurable and actionable results.
Understand What Clients Need to Know
Define survey research goals
Transform What Clients Need to Know into Effective Research Design
Determine what constitutes “good data”
Create the survey categories and questions
If the people you want to survey answer the questions you want to ask, will that tell you what you need to know?
Do these questions ask what you want to know?
Are these the right people to ask?
Decide method of gathering the data
What format of asking questions is most likely to get a greatest response (i.e., traditional paper survey, web-based survey, phone interview, personal interview)?