Privacy Policy

Effective: August 2020

Your privacy is important to us. This Online Privacy Notice (the “Privacy Notice”) explains Benchmark’s online information practices and your related choices.

This Privacy Notice applies to our website, and any other websites that display this Privacy Notice, and the services available through our websites (together, our “Site”). 


  1. Information we collect

We collect information directly from individuals online, as well as automatically through the use of our Site.

Information collected directly
We may collect personal information about you—such as your name, address, telephone number, e-mail address, etc.—directly from you. For example, personal information may be collected when you fill out a form on the ‘Contact Us‘ page, apply for a job, sign up for our mailing lists, register for events we host or sponsor, post comments on our articles, or otherwise provide us information through the Site. 

Automatically-collected information
We may use cookies, log files, pixel tags, local storage objects and other tracking technologies to automatically collect information when users access or use the services or visit our Site, such as an IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider (“ISP”), referring/exit URLs, operating system, language, clickstream data, and other information about the links clicked, features used, and similar device and usage information. For more information, see the “Cookies and similar devices” section below.

Information received from third parties
We may collect or receive information about individuals from service providers, and other third parties, such as our clients, representatives and professional advisers, content providers, government authorities and public sources and records.

  1. Use of personal information

We use the personal information you provide to respond to your request or inquiry and in the ordinary course of conducting our business. Generally, we use the information (including personal information) that we collect online as follows:

Providing support and services
To provide and operate our Site, communicate with you about your use of the Site, provide troubleshooting and technical support, communicate with you, and for similar service and support purposes.

Responding to your requests
To respond to your inquiries, fulfill your requests, and consider your request or application (e.g., if you have submitted a resume or other application information online or by email, we will use it as part of the application review process).

Newsletters, mailing lists and direct marketing
For direct marketing purposes, including to send you newsletters, client alerts and information we think may interest you. 

Analytics and improvement
To better understand how users access and use the Site, and for other research and analytical purposes, such as to evaluate and improve our services and business operations and to develop services and features.

Protect our legal rights and prevent misuse
To protect the Site and our business operations; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of this Privacy Notice.

Comply with legal obligations
To comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and/or other lawful requests by regulators and/or law enforcement, including responding to national security or law enforcement disclosure requirements.

General business operations
Where necessary, for the administration of our general business, accounting, recordkeeping and legal functions.

Anonymous and de-identified information
We create and use anonymous and de-identified information to assess, improve and develop our business, products and services, and for similar research and analytics purposes.

  1. Disclosure of personal information

We will not rent or sell your personal information, nor will we share it with third parties, outside of Benchmark, for their marketing purposes.

We may share personal information with the following categories of third parties:

  • Third party service providers that provide services to us or to whom we outsource certain services, such as data hosting or software or technology services.
  • Our professional advisers, such as lawyers and accountants.
  • Government and/or regulatory authorities.
  • Professional indemnity insurers.

In addition, we may disclose personal information to other third parties under the following circumstances:

Business transfers
As part of any merger, sale and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event, including related to due diligence conducted prior to such event where permitted by law.

Legally required
If we are required to do so by law (e.g., to law enforcement, courts or others, in response to a subpoena or court order).

Protect our rights
Where we believe it necessary to respond to claims asserted against us, comply with legal processes (e.g., subpoenas or warrants), enforce or administer our agreements and terms, or for fraud prevention, risk assessment, investigation, and to protect the rights, property or safety of Benchmark, our clients and customers, or others.

We may also share aggregate or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.

  1. Cookies and similar devices

We and our service providers use cookies, pixels, log files and other mechanisms to gather information about your use of our Site.

Cookies are alphanumeric identifiers that we may transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to allow us to track your activities while using our Site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Clear GIFs, pixel tags and other technologies
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our services to, among other things, track the activities of users of our services, help us manage content, and compile statistics about usage of our services. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, to identify when our emails are viewed, and to track whether our emails are forwarded.

Log files
Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files.

Third party analytics
We also use automated devices and applications, such as Google Analytics to evaluate the use of our Site. We use these tools to gather non-personal data about users to help us improve our services and user experiences. These analytics providers may use cookies and other technologies to perform their services, and may combine the information they collect about you on our Site with other information they have collected for their own purposes. This Notice does not cover such uses of data by third parties.

Do-not-track signals
Our Site does not respond to do-not-track signals. For more information about do-not-track signals, please click here. You may, however, disable certain tracking as discussed above (e.g., by disabling cookies).

  1. Access and correction

sIf you would like to review the personal information we have collected about you via the Site, or request that we update or delete it, please contact us at or 602-825-1417.

  1. Third party websites and links

Our Site may contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

  1. Our commitment to security

We employ security measures to prevent unauthorized access to information that we collect online. However, we cannot guarantee the security of your personal information.

  1. How to contact us

If you have any questions or concerns about the Privacy Notice for Benchmark or its implementation, you may contact us at {Benchmark Research Technologies, 13835 N Tatum Blvd, Ste 9-286, Phoenix, AZ 85032-5590  or by email at, or by phone at 602-825-1417. If at any time you decide that we should no longer hold any of your personal information, or you wish to change the use to which any such information can be put, please let us know by emailing us at

  1. Revisions to our Privacy Notice

We reserve the right to revise this Notice or any part of it from time to time. Please review the Notice periodically for changes. If we make material changes, we will endeavor to provide notice ahead of such changes, such as by email or through a notice on

  1. Additional Privacy Information for California Residents

This section of our Notice (the “California Notice”) provides additional information for California residents, as required under the California Consumer Privacy Act of 2018 (“CCPA”). 


This California Notice applies to the personal information we collect, both online and offline, about California consumers, including personal information that we collect:

  • from users of our Site, including the services available via our Site
  • about clients and individuals that use or inquire about our marketing and related services that we make available (“Services”)
  • about individuals that reply to our emails or communications, or otherwise communicate or engage with us
  • about individuals from clients and others related to the Services we provide

Personal information

As used in this California Notice, “personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household; it does not include publicly available information made lawfully available by state or federal governments or de-identified information.

Categories of personal information that we collect and disclose

Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. Pursuant to the CCPA, we may collect and disclose for a business purpose, and have done so in the prior 12 months, the personal information of California residents.

We do not sell, and have not in the prior 12 months sold, personal information about California residents. We do disclose personal information for business purposes as described in the Disclosure of personal information section above.

Sources of personal information

We may collect the above categories of personal information directly from you, automatically about your use of our Site, and from third parties such as clients of our marketing services, government and public entities, public records, data aggregators and resellers, parties and related parties in litigation matters, and others (see the Information we collect section above for more information).

Purposes for collecting, using and disclosing personal information

We use these categories of personal information we collect to provide our marketing and other Services, to operate our Site, to optimize and personalize your experiences with our Site, all as described above.

Rights of California residents under the CCPA

California law grants California residents certain rights and imposes restrictions on particular business practices as set forth below: 

Request to delete: California residents have the right to request, at no charge, deletion of their personal information that we have collected about them and to have such personal information deleted, except where an exemption applies. We will respond to verifiable requests received from California residents as required by law.

Request to know: California residents have the right to request and, subject to certain exemptions, receive a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance. California residents also have the right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including:

  • categories of personal information collected;
  • categories of sources of personal information;
  • business and/or commercial purposes for collecting and selling their personal information;
  • categories of third parties/with whom we have disclosed or shared their personal information;
  • categories of personal information that we have disclosed or shared with a third party for a business purpose; and
  • categories of third parties to whom the residents’ personal information has been sold and the specific categories of personal information sold to each category of third party.

Do-not-sell (opt-out/opt-in): California residents have the right to opt-out of our sale of their personal information. Further businesses may not knowingly sell personal information about minors under 16 years old without prior express consent.

California residents may submit a request to know or a request to delete to us by contacting us here or emailing us at We may require additional information from you in order to verify your request. We will respond to verifiable requests received from California residents as required by law. If you have a disability, you may request a copy of this Notice or any other required accommodation be provided to you by contacting us as set out in the How to contact us section above.

For more information about our privacy practices, you may contact us as set forth in the How to contact us section above.